Join the pack.
Invest. Stock us. Join the experiment. Or just try it.
Thanks for stopping by our tent at Ideas Fest — and for letting us bang on about laundry, mental load and mood-changing scent all in one go.
We think a happy home isn’t about how spic and span it is — it’s about how everyone in it feels. So we built a laundry brand around that instead of whiter whites: neuroscent technology, developed with a global fragrance house, that shifts mood — not just cleans clothes. We’re here to enlighten the load.
Invest
We’re raising up to £500k of SEIS/EIS to launch the neuroscent range you saw (and smelled) at the show. Drop your details below and we’ll send the deck.
Stock us
We’re doing something genuinely new in a category that hasn’t moved in decades. Pop your details below and we’ll send our trade sheet.
Join the experiment
100 families, one rule: own a load whole for a month, on us. If you make things, say things, or sell things to people who’d get what we’re doing — this is also where we’d love your help telling the story.
Just try it
Follow the journey on Instagram @wise_wolves_laundry or sign up for WhatsApp updates below to hear when we launch.